Sadeer Contracting Unveils Expansion Plans into Saudi Arabia with AstroLabs to Strengthen the Kingdom’s Tourism Sector

Riyadh, Saudi Arabia – 28, March, 2024 – In a significant move aligned with the Kingdom’s Vision 2030, AstroLabs, the leading business expansion platform in the Gulf, has expanded Sadeer General Trading & Contracting Company to Saudi Arabia to steer development in the Kingdom’s Tourism and Manufacturing sectors. This strategic collaboration arrives at an opportune moment, with Saudi Arabia intensifying its manufacturing and tourism projects as a core part of its ambitious national vision.

Established in 1973 and recognized as one of the oldest market leaders in Kuwait, Sadeer has a rich legacy of excellence in the fields of manufacturing, design and interior finishing, particularly in bespoke interior fit-out works. With a dedicated factory in Kuwait, the company boasts a rich history of regional expertise, offering a suite of specialized products, backed by a seasoned engineering team and an advanced production facility.

This expansion is strategically timed to coincide with Saudi Arabia’s accelerated efforts to enhance its tourism infrastructure. Recently, Saudi Arabia announced the achievement of Vision 2030’s initial tourist target of 100M visitors and revised the aim to welcome 150M visitors.  Sadeer’s expertise in creating premium environments for hotels, resorts, and entertainment venues is expected to significantly contribute to the Kingdom’s objective of becoming a global tourism hub.

Mahdi  El-Mubarak, Deputy General Manager at Sadeer said: “We are thrilled to align our growth trajectory with Saudi Arabia’s visionary urban development plans”. Adding on to this, he commented, “Our expertise, honed over decades, will be instrumental in delivering projects that embody innovation, sustainability, and superior craftsmanship.”

“During this transformative time for the Kingdom, we’re excited to support Sadeer with their growth strategies in Saudi Arabia, strengthening our commitment to enriching the Kingdom’s tourism sector, and aiding in the diversification of its economy and the realization of its long-term developmental objectives,” said Alex Nicholls, Director of Expansion at AstroLabs.

As Saudi Arabia continues to forge ahead with its visionary infrastructure projects, the partnership between AstroLabs and Sadeer is a testament to the dynamic and forward-looking nature of the Kingdom’s tourism and manufacturing industry, ready to embrace global partnerships and expertise.

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About AstroLabs:

AstroLabs is the leading business expansion platform in the Gulf, propelling high-growth companies across strategic industries. With a decade of supporting economic development in emerging markets, AstroLabs is the partner of choice for over 1,500 companies that have expanded across the region, engaging a vibrant network of 10,000+ market leaders in the UAE and KSA. Bridging key gaps in fundamental industries in the Gulf, AstroLabs designs sector-focused and outcome-driven programs in partnership with government entities and the private sector. AstroLabs is committed to building the future of key sectors, driving market access, and contributing to regional visions like Saudi Vision 2030.