PIF Strengthens Its Presence in Europe to Advance Vision 2030 Goals
Saudi Arabia’s long-standing economic ties with Europe are entering a new phase of growth. With cooperation spanning technology, retail, infrastructure, and sustainability, the relationship has become a cornerstone of the Kingdom’s global investment strategy. Between 2017 and 2024, Saudi Arabia’s Public Investment Fund (PIF) deployed approximately $84.7 billion across European assets.
In May 2025, the PIF made headlines on several international fronts, from its participation in the US-Saudi Investment Forum to the Arab European Cities Dialogue (AECD) and FII PRIORITY Europe. These moves reflect Saudi Arabia’s growing emphasis on building robust economic corridors with key global markets, particularly Europe, the US, and the UK.
The official opening of PIF’s new office in Paris, its fifth international branch and second in Europe. The launch, which took place during the high-profile “Choose France” summit, was attended by French President Emmanuel Macron and PIF Governor Yasir Al-Rumayyan.
From Paris to Riyadh: A Golden Era of Investment
PIF’s Paris office will serve as a strategic platform for engaging with top-tier European investors, companies, and institutions. As part of its long-term strategy, PIF plans to double its investments in Europe to $170 billion by 2030.
Saudi investments have contributed over $52 billion to Europe’s GDP and supported more than 245,000 jobs. In France alone, PIF’s $8.6 billion investments have created over 29,000 jobs. Globally, the PIF is responsible for generating more than 1.1 million job opportunities, reinforcing its position as one of the world’s most influential sovereign investors.
This expansion is closely aligned with Vision 2030, which seeks to diversify the Saudi economy and build stronger international partnerships. The Paris office will also facilitate increased European entry into the Kingdom, fostering a two-way bridge for investment and innovation.
EU-Saudi Trade on the Rise
The European Union remains the GCC’s second-largest trading partner, accounting for 11.1% of the bloc’s total goods traded in 2023. In 2022 alone, EU exports to Saudi Arabia totaled $32.81 billion, and is expected to rise sharply in the coming years.
For European companies and investors, the Paris office serves not just as a diplomatic signal, but as a functional gateway to the Kingdom’s thriving economy. It creates direct pipelines for cross-border investment, helping launch joint ventures and large-scale development projects in Saudi Arabia.
This strategic step reinforces Saudi Arabia’s message to European businesses that now is the time to expand into the region’s largest and fastest-growing economy.
AstroLabs continues to play a vital role in this transformation by supporting companies through every stage of their Saudi expansion. From the business setup process to long-term growth, AstroLabs provides tailored services that enable smooth market entry and business growth.
As Europe and Saudi Arabia enter a golden era of economic cooperation, AstroLabs stands ready to help your company unlock the full potential of the Saudi market.