MyAlice Expands Operations to Saudi Arabia with AstroLabs to Revolutionize Customer Engagement in E-commerce Sector 

09 July, 2024, Riyadh, Saudi Arabia: MyAlice, a leading omnichannel customer support and engagement solution provider, has expanded operations to Saudi Arabia with the help of AstroLabs, the Gulf’s leading expansion platform and launched its Riyadh headquarters. 

Since 2021, the company has been helping online businesses, especially e-commerce firms, deliver exceptional customer experiences across multiple channels, thereby gaining a better understanding of their customer’s unique needs and preferences. 

Building on its success in international markets like South East Asia, UAE, Oman & Pakistan, the company aims to scale its presence in the Kingdom by empowering local brands to increase conversion rates, improve customer satisfaction and achieve deeper visibility. 

“Saudi Arabia has become a hotbed of development and growth, and we are thrilled to support MyAlice as it continues to advance its mission to become a revolutionary force in the e-commerce omnichannel technology and customer engagement space in the Kingdom. There’s never been a better time to explore the opportunities this thriving sector has to offer,” said Alex Nicholls, director of expansion at AstroLabs.

Co-founders Shuvo Rahman & Daniyal Baig attested to the growing market opportunity owing to government support and the presence of key e-commerce players such as Zid and Salla. By launching integrations with Salla & Zid, the company is able to strengthen its presence in the Saudi market and tap into an active roster of 60,000+ Saudi-based online businesses. 

“To complement the growth and help execute Saudi Arabia’s Vision 2030, MyAlice provides businesses with a single platform to grow revenue by providing best-in-class customer engagement driven by automation and co-piloting,” they continued. 

With its advanced capabilities, support and large enterprise client base, the company is well-equipped to create strong competitive moats in the $13.6 billion e-commerce market by serving larger sets of Saudi-domiciled brands and merchants.

In conjunction with the company’s Saudi expansion, MyAlice has recently participated in the Techstars Founder Catalyst program, signifying a significant step for MyAlice in its commitment to integrate with the local ecosystem and gain a stronger foothold in one of the largest e-commerce markets worldwide. 

— ENDs —

For media inquiries, please contact 

Lara Fakih, director of communications at AstroLabs (

About AstroLabs

AstroLabs is the leading business expansion platform in the Gulf, propelling high-growth companies across strategic industries. With a decade of supporting economic development in emerging markets, AstroLabs is the partner of choice for over 1,500 companies that have expanded across the region, engaging a vibrant network of 10,000+ market leaders in the UAE and KSA. Bridging key gaps in fundamental industries in the Gulf, AstroLabs designs sector-focused and outcome-driven programs in partnership with government entities and the private sector. AstroLabs is committed to building the future of key sectors, driving market access, and contributing to regional visions like Saudi Vision 2030.

About Myalice

MyAlice is an omni-channel customer support and engagement platform with advanced Conversational & Generative AI capabilities tailored for ecommerce and brands operating online. Headquartered in Singapore with clients across 25 countries, it enables exceptional customer experiences, from pre-sales marketing and lead generation to after-sales services.