Sourcing Connections Expands to Saudi Arabia with AstroLabs to Advance Procurement Transformation
Riyadh, Saudi Arabia - July 15th, 2026: Sourcing Connections, a Dubai-based procurement advisory firm with extensive experience delivering transformation projects across the GCC, has announced its expansion into Saudi Arabia with support from AstroLabs, the Gulf's leading business setup and growth platform.
Founded in 2017, Sourcing Connections helps organizations transform procurement into a driver of business performance through specialized procurement services spanning consulting, digital transformation, sustainability, training and recruitment.
By supporting the shift toward more structured, digital, data-driven, and continuously improving procurement processes, Sourcing Connections aims to help Saudi organizations strengthen operational resilience, improve governance, and build procurement capabilities that support long-term business objectives.
“Procurement is one of the most powerful levers a nation has, and in Saudi Arabia, it sits at the heart of Vision 2030,” said Mark Fadel, Founder and Managing Director of Sourcing Connections. “At Sourcing Connections, our commitment is clear: to support the development of procurement organizations across the Kingdom by building a capability that lasts. We deliver practical, sustainable procurement solutions tailored to each client's needs, solutions that drive real outcomes. As Saudi Arabia advances its localization, diversification, and net-zero ambitions, we are proud to equip procurement leaders to drive that change from the front.”
The Kingdom is home to one of the world's largest project pipelines, with an estimated value of $1.8 trillion. From giga-projects and industrial developments to manufacturing, energy, and infrastructure investments, the scale of activity has made Saudi Arabia the region's most active procurement market, creating growing demand for specialized procurement expertise and capability building.
“Saudi Arabia's next phase of growth will be defined not only by investment but also by the specialist expertise that helps organizations execute more effectively. As procurement becomes increasingly central to operational performance and long-term value creation, firms with deep advisory capabilities have an important role to play. We are pleased to support Sourcing Connections as they establish their presence in the Kingdom,” said Fouad Fattal, Vice President, Commercial at AstroLabs.
By establishing operations in Saudi Arabia, Sourcing Connections will work more closely with organizations across the Kingdom, providing on-the-ground procurement transformation services tailored to the evolving needs of both public and private sector procurement functions.
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About AstroLabs
AstroLabs is the Gulf's leading business expansion platform and a long-standing partner for international companies expanding into Saudi Arabia. Since 2013, AstroLabs has supported more than 1,000 expansions into Saudi Arabia, working with companies from 50+ countries across 37+ sectors. AstroLabs helps global and regional companies set up, operate, and scale in Saudi Arabia and the wider region, simplifying the path from market entry to full operation so businesses can stay focused on growth. With more than 100 team members and a network of over 20,000 leaders, AstroLabs combines on-the-ground execution, sector expertise, and market access to support companies as they enter and grow in the Gulf. AstroLabs also works with strategic partners across the region to deliver market access programs that connect companies from Europe and Asia to regional opportunities.
For more information, visit: https://astrolabs.com/
About Sourcing Connections
Sourcing Connections is a specialist procurement advisory firm based in Dubai, working with organizations across the GCC. Its mission is to empower organizations through innovative sustainability, digital, and recruitment solutions that drive procurement transformation, efficiency, and growth. A trusted partner to government entities and leading private sector organizations, Sourcing Connections has delivered projects for clients including Al Futtaim Group, Visa, the Royal Commission for Makkah City and Holy Sites, and the Chartered Institute of Procurement & Supply (CIPS).
For more information, please visit: https://www.sourcingconnections.com/