By 2030, e-commerce will account for 46% of Saudi Arabia’s retail sector. This surge in e-commerce activity is unlocking fresh opportunities across the logistics and fulfillment landscape. With a rising demand for convenience and faster service, e-commerce firms are speeding up their delivery times, and quick commerce is expanding beyond everyday essentials.
Several regional and global players have chosen to set up a business in Saudi Arabia to support the market’s growth trajectory and meet its evolving demands.
One noteworthy case is Quiqup, a global e-commerce logistics and fulfillment provider, which established a full-scale operational presence in Saudi Arabia in early 2024. This move marks its largest regional expansion outside the UAE to date.
Capitalizing on Surging Demand for Ultra-Fast Delivery
From its roots as a UAE-based on-demand delivery service, Quiqup has evolved into a leading integrated logistics and fulfillment provider in the region.
Founded in 2014, the company provides full-spectrum fulfillment and express delivery services, helping e-commerce brands scale through same- and next-day delivery, international shipping, and complete storage, picking, and packing operations.
Quiqup’s expansion into Saudi Arabia builds on its proven track record in the UAE as a strategic fulfillment partner for major domestic and international brands, including Chalhoub Group, Level Shoes, Virgin Megastore, Wojooh and more. It is worth mentioning that in 2024 alone, the company is believed to have facilitated AED 580 million ($158 million) in trade.
With the establishment of a local presence, Quiqup aims to empower both local and regional brands to scale their operations in the Kingdom and tap into its booming e-commerce market.
Explaining the reasoning behind the company’s recent launch in Saudi Arabia, Nayla Fadlallah, KSA Country Manager, noted: “Saudi Arabia is at the center of the e-commerce space in the region, and Quiqup is building the infrastructure needed to help brands scale and grow their business online.”
Since its initial entry, Quipup’s pipeline has been growing strongly, with both regional brands seeking to enter Saudi Arabia and local businesses joining their platform.
From the very beginning, AstroLabs has played a central role in guiding Quiqup through every step, from company formation to regulatory compliance.
The company has also been benefiting from AstroLabs’ key services, including payroll management and visa processing, as well as using one of our co-working spaces during the initial setup.
“There are a lot of legal compliance matters that we have to really abide by. AstroLabs’s impact has been instrumental when it comes to helping us set up our entity in Saudi,” Fadlallah added. “Plus, we’ve also been able to use AstroLabs’ offices as co-working spaces, which helped us rapidly establish our presence.”
This partnership enabled Quiqup to fully focus on building the necessary infrastructure to support rapid q-commerce growth, as businesses seek faster, more efficient delivery systems.
Laying the Foundation for Long-Term E-Commerce Growth in Saudi Arabia
Quiqup’s expansion plans hinge on building in-country capabilities and forming strategic partnerships with third-party logistics providers, technology firms, and other complementary businesses to ensure broad coverage across the Kingdom.
Fadlallah explained that the company debuted in Saudi Arabia with its core services: fulfillment and last-mile delivery. It has recently expanded into same-day delivery, as well as cold-chain logistics for temperature-sensitive products such as makeup, skincare, cosmetics, and perfumes, ensuring customers receive their parcels in perfect condition.
These efforts support Quiqup’s goal of transforming q-commerce logistics, redefining how businesses operate, innovate, and deliver better customer experiences.
“We’ve seen brands growing and moving from retail to online, and that’s exactly where we come in to serve them. However, last-mile delivery is still falling short of customer expectations. We see that as an opportunity—a gap for us to fill, and that’s what Quiqup does best,” Fadlallah noted.
Recent market reports indicate that Saudi Arabia’s q-commerce market is valued at $0.45 billion in 2025 and is projected to grow at a 20.17% CAGR, reaching $1.34 billion by 2030.
The unstoppable rise of q-commerce presents significant growth prospects for logistics players, particularly those who can integrate a local focus into a first-mover approach to achieve a sustainable competitive advantage.
Through strategic investments and partnerships, Quiqup continues to drive localized innovation and deliver substantial value to its customers and partners, fueling the adoption of q-commerce and unlocking new efficiencies and opportunities in Saudi Arabia’s e-commerce market.