Saudi Arabia is rapidly gaining attention for its vibrant entertainment industry, poised to be worth $1.17 billion by 2030. The ongoing expansion of the entertainment industry is driving impressive growth in the event sector.
This shift is not only drawing visitors but is also contributing to the Kingdom’s ascendancy as an attractive expansion market for businesses such as ES:ME – a leader in the entertainment services space.
Growing Influence of Saudi as a Global Event Hub Drives ES:ME’s Market Expansion
ES:ME’s core competencies are rooted in its ability to provide comprehensive event engineering & rigging services, seamlessly integrating audio, lighting, video, and scenic elements into production.
In addition, the firm provides onsite maintenance and technical consultancy as part of its unique suite of offerings.
This has enabled the firm to empower organizers across global markets to create engaging and memorable experiences, ensuring smooth planning and execution from start to finish. This is all while providing a diverse array of support options to drive successful business outcomes.
This has led the company to deliver more than 1000 projects in 15 countries across the GCC, Africa, and Asia.
“We bring a wealth of expertise in event engineering and rigging, ensuring even the most challenging installations are executed as safely as possible,” said Alexander Wuerfel, the Group CEO of ES:ME.
Complementing its existing offices in Doha and Dubai, the company’s Riyadh office further enables ES: ME to strengthen relationships with long-term clients and partners and deliver solutions tailored specifically to the needs of the region.
“We have been serving the Saudi market for the past decade from our offices in the UAE. With the growing demand for our services, establishing a stronger presence [in Saudi] was the natural next step, ” added Wuerfel. ES:ME has undertaken a series of high-profile projects in Saudi Arabia, encompassing various types of events.
This ranges from festivals, exhibitions, and sporting and entertainment events, showcasing a great deal of versatility and ability to cater to different industries. Examples include the Noor Riyadh Festival, Saudi National Days Celebration, and WWE, with the firm providing concert support.
First-Mover Advantage in the Saudi Entertainment and Event Industry
The continued growth of the Saudi entertainment and event industry has significantly bolstered the events management space. The latter is on course to grow to $3.45 billion by 2029.
These developments, as a result, are making the market even more appealing to international players seeking to reap the rewards of being a first mover and benefit from rapid revenue growth.
The Kingdom’s digital dominance and increased investments in infrastructure development, coupled with concerted efforts to revitalize its entertainment economy, have certainly created fertile ground for ES:ME’s services.
“There has been a significant rise in companies establishing themselves in the market. We are setting up at the right time. Additionally, the market accepts slowly the quality we deliver and the price tag attached to it. Particularly when it comes to difficult-access projects and large-scale installations, ” Wuerfel explained.
“The market supplies enough work for all of us. With the ambitions of Vision 2030, Saudi needs a variety of professional event supply companies, ” he continued.
As ES:ME continues to gain a strong foothold in the Saudi entertainment and event industry, AstroLabs plays an active role in addressing business growth needs.
As Wuerfel noted, the post-incorporation support offered by AstroLabs has taken many forms. This extends to assistance with ongoing regulatory compliance requirements, such as license renewals, and facilitating vital industry connections.
“Our experience with AstroLabs has been nothing short of exceptional. It’s as smooth as a Sunday afternoon walk in the park—always accommodating and supportive throughout the entire process, ” he highlighted. “After setup, our needs often shift to networking opportunities and license renewals. That includes general PRO services. We regularly rely on the AstroLabs team’s support in these areas.”
By concentrating on its core offerings, ES:ME is well-positioned to carve out a niche for itself in the dynamic event landscape.
As the demand for well-planned and executed events intensifies, the firm sets new standards in service, innovation, and partnership, driving the entertainment industry to new heights.
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